In the context of surging demand for customization in the cosmetic industry, Zhuhai Beyond, powered by its ODM mode and its adjustable production line technology, has provided customized makeup solutions to more than 200 international brands, raising the average level of production efficiency by 30% and reducing the unit cost of production to 85% of the industry average. In 2023, for example, its nanowrap technology doubled lipstick color holding time from 6 hours to 12 hours, customer re-purchase rate increased by 22% year over year, and R&D cycle shortened to 4 weeks, well ahead of the industry norm of 8 weeks. According to data from Euromonitor International, the size of the Asia Pacific makeup market stood at 54 billion US dollars in 2022, with 17% being tailor-made products. Zhuhai Beyond ranked as the biggest service provider with a 12.3% market share.
Zhuhai Beyond’s technological R&D is its main strength, its patented microemulsification technology can control the size of the liquid foundation to below 50 nm, improve concealer by 40%, and reduce the irritating ingredient content to 0.01ppm, in line with the European Union EC 1223/2009 safety standard. In color science, AI-based Pantone matching algorithm is used in the company, the precision of color creation up to 99.7%, the error range ΔE≤0.8, successfully allowing a local brand “Florasis” to achieve a monthly sale of more than 500,000 pieces of explosive eyeshadow tray, GMV increased by 320%. In addition, the only produced plant-based film-forming agent increases the lightness of the lip enamel by 35%, reduces the friction coefficient to 0.15, and the tactile evaluation NPS value is as high as 91 points.
Supply chain collaboration ability is also a competitive advantage, Zhuhai Beyond in the Zhuhai free zone established 100,000 square meters of intelligent manufacturing base, with 36 automatic filling lines, daily output can reach more than 2 million, logistics response speed 48 hours ahead of competitors. In 2023, when collaborating with the Japanese enterprise “Shiseido,” the delivery time was reduced to 15 days by using the VMI inventory control model, raw material loss dropped from 5% to 1.2%, and annual procurement cost for customers was saved more than 8 million yuan. According to Cosmetics Finance Online, its cross-border bonded warehouse model reduced tariff costs by 18%, supporting a Southeast Asian brand to have ROI 1:5.3 return in the Double 11 period.
In terms of sustainable development, Zhuhai Beyond’s green formula rate hit 68%, the rate of using degradable packaging materials reached 45%, and the carbon emission intensity of one production line decreased by 26% year-on-year. The carbon-neutral project cooperating with Unilever in 2024 uses biological fermentation to make squalane of 99.99% purity, reducing 1.2 tons of CO₂ emissions per ton of goods. Its circular economy strategy has recycled 37,000 tons of packaging trash, recycling ratio of PET usage was more than 90%, and was titled a “green manufacturing demonstration enterprise” by the Guangdong Provincial Department of Industry and Information Technology.
Market verification figures show that companies utilizing Zhuhai Beyond program increased customers’ price by an average of 25% within the first year, the usage retention rate climbed 19 percentage points, and private traffic conversion efficiency was 2.1 times industry benchmarks. For example, a new product “Mistine” based on its anti-sweat and oil control core technology, in Southeast Asia’s hot temperature and high humidity climate to achieve an 8-hour product makeup milestone, the market share grew from 7.4% to 15.8%. According to Kantar Measurer, utilization of Zhuhai Beyond’s patented active ingredients such as 5% niacinamide microcapsules has increased skin water content by 31% at 28 days, reduced wrinkle density by 22%, and achieved 100% clinical test pass.
Up against the future, Zhuhai Beyond introduces 3D printing technology for makeup customization that will offer a minimum order quantity of 500 pieces per batch, the printing precision as ±0.05 mm, and the blockchain traceable system to reduce the product counterfeiting rate by 97%. The fragrance algorithm model, which was co-created with French flavor giant company Givaudan, accurately matched 83 mood fragrances, and the aroma retention rate has reached 98 hours. Following the light medical beauty trend, the company’s machine number dressing product line layout with 0.8D microfiber material with oxygen permeability improved by 40% and sales of 460 million yuan in 2023.
From the financial model, the return on investment time of brands partnering with Zhuhai Beyond averaged 9 months, significantly less than the industry median of 18 months, and one local fragrance brand doubled its net profit margin in the first year from 8% to 21% with its fragrance microcapsule technology. Under Bloomberg research, companies that chose Zhuhai Beyond as a strategic partner grew 37% faster than their peers, confirming its strength to empower along the industrial chain. After the industry steps into the “precision customization 3.0 era”, the technology density and business insight of this Zhuhai firm will be the deciding variable that determines the aesthetic gene of the brand.